Friday, March 15, 2013

BEAUTIES

ELIZABETH ARDEN opened her first beauty salon in New York in 1907, forming the cornerstone of an international empire of salons, beauty products, and chic image. Arden and her rival, Helena Rubinstein, made cosmetics acceptable to “respectable” American women. Under the name Elizabeth Graham, from the 1930s–early 1960s she ran the Maine Chance Stables in Kentucky where the 1947 Kentucky Derby winner was bred.

ESTÉE LAUDER with her husband, Joseph Lauder, developed a line of cosmetics but was unable to convince Madison Avenue that her small advertising budget was a worthwhile account. She therefore relied upon the innovative notion of sampling, allowing potential customers to try the product before they bought it. Despite her small ad budget, she successfully targeted the high end of the market, selling exclusively through department stores and boutiques. The best known products are Youth Dew beauty oil, Clinique, and Aramis for men.

QUOTE:  Who said, “I've always believed that one woman's success can only help another woman's success.”? 


 

ANSWER:  GLORIA VANDERBILT


 

Source:  www.infoplease.com    www.brainyquote.com

               

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